Branding & web design that
feels like you.
Services
Where brand psychology meets thoughtful design.
I support therapists, coaches, and heart-centered business owners with brand clarity and intentional structure—so your brand not only looks and sounds like you, it actually helps your business thrive.
Here’s how we can work together:
Soul Brand Archetype Realignment
Through your unique archetypes—a practical lens from brand psychology—we’ll align visuals, messaging, and structure so your brand feels coherent, recognizable, and unmistakably yours.
You’ll walk away with a focused brand direction that can guide design, copy, and offers for the next chapter of your practice.
SEO Refresh
The SEO Refresh re-optimizes your current site for visibility, clarity, and connection.
We’ll improve structure, on-page SEO, and key messaging touchpoints so search engines and potential clients can quickly understand who you help, how you help, and what to do next.
A one-time, targeted tune-up grounded in how your practice actually works for intentional growth and increased visibility.
Aligned Architecture (Web Design)
Two weeks.
One aligned site.
From discovery to launch, we’ll build a fully custom WordPress site rooted in your brand foundations and designed to evolve with you as your practice grows.
You bring your expertise and raw content. I bring the strategy, design, and build.
Color Alchemy
Every color choice tells a story.
Color Alchemy blends color psychology and brand strategy to design a palette that fits your role, your audience, and the emotional tone of your work.
Instead of picking “pretty” colors at random, we’ll choose hues that support the work you do, ensure contrast and accessibility are taken seriously, and create a palette you love to show off.
Peace of Mind WordPress Maintenance
Keep your site secure and up to date, without adding another task to your list.
Ongoing WordPress maintenance for therapists and entrepreneurs who’d rather focus on clients than on plugin updates, hackers, and backups. Get support in the background so your website stays stable, trustworthy, and secure.
Archetype Empowerment
Your archetypes are a blueprint for how your brand shows up.
In this 1-hour consult, we’ll explore the patterns in how you naturally work, lead, and communicate, and how to reflect that more clearly in your brand and offers.
You’ll leave with a clear understanding of your core archetypes, practical ideas for refining your visuals, messaging, and client experience, all tailored to your current season.
Client feedback that speaks for itself:
I’ve worked with incredible clients—many in the therapy and healing space—who care deeply about showing up with intention and integrity. Every project begins with trust and ends with practical transformation.
Whether it’s refining a brand identity, designing a color palette through archetypal branding, or building a custom WordPress website for a therapist or coach, my clients share one thing in common: they feel seen, supported, and equipped to move forward.
…Tanya’s Color Alchemy container exceeded my expectations in the most amazing way! Color is fundamental to a brand especially a spiritually based one and Tanya very attentively walked me through not only what felt aligned visually, also ensuring complete energetic alignment between my color selection and the core essence of my divine purpose and mission. Tanya treated my business as if it were her own.
Beyond her expertise and immaculate work, she is also genuinely invested in her clients success and desire to create positive change in the world. I highly recommend working with her!
My website was outdated, lacking umpf!, and no longer ‘me’. I wanted a fresh new look along with an easy way for clients to navigate between my scheduling my services and ordering products. Tanya worked with me in developing various styles, color schemes, and layouts in producing my wonderful website. I loved the sharing between the two of us. My ideas were never discounted. Different fonts that I liked were tried and color schemes tweaked!
It was a collaborative effort. Easy to provide the information you needed, easy to make adjustments along the way.
I’m so glad I found you!
Working with Tanya has been transformational to my business. She has helped lighten my load in so many ways, while also proving exceptional feedback, leveling up my work, and always bringing an amazing attitude to the experience. Working with her has been one of the best decisions I have made for my business.
About The Designer
My Archetype Hierarchy: Magician, Nurturer, Creative
I’m Tanya Podawiltz—brand strategist, designer, and archetype translator.
I help therapists, coaches, and creative entrepreneurs build brands that feel aligned from the inside out and clear from the outside in. My work blends psychology-based branding strategies with thoughtful, human-centered design to create a brand identity that reflects your purpose and connects with the people you serve.
Whether you’re expanding your private practice, refining your visual identity, or launching your next offer, I help you:
- Clarify who you’re best equipped to work with
- Turn that clarity into structure, visuals, and language
- Build a web presence that can grow with you instead of holding you back
It’s not just about looking polished. It’s about clarity, ease, and feeling proud to send someone your link.
The path to alignment is simple and supported
Whether we’re refining your brand identity or designing your WordPress site, each project is grounded in clarity, strategy, and practical implementation.
Step 1:
Discovery & Archetype Alignment
We start by exploring your purpose, audience, services, and archetypes. This step clarifies the psychology behind your visual identity and messaging, so every creative decision is intentional and strategic.
Step 2:
Strategy & Creative Direction
With your archetypes and goals as our compass, we define your visual direction, color approach, and content structure. You’ll see how your brand can show up consistently across your website and other touchpoints.
Step 3:
Align, Design, Build, & Refine
This is where your vision takes shape. Through a collaborative design process, I create a cohesive brand identity or WordPress web design that looks good, reads clearly, and functions smoothly for real humans.
Step 4:
Launch & Long-Term Support
Your launch is the beginning, not the end. I’ll help ensure everything runs smoothly post-launch and offer ongoing brand and website support so your practice can keep evolving with confidence as you do.
Support for aligned growth
Explore tools and insights designed to deepen your connection to your brand identity. These resources blend psychology, strategy, and creativity, helping therapists, coaches, and conscious entrepreneurs bring more clarity and confidence to their business journey.
Discover Your Archetypes
Your brand already has a personality… let’s make it work for you.
Take the free Archetype Alignment Quiz to learn which core archetypes shape your message, visuals, and client connections. Whether you’re a therapist, coach, or creative, this quick assessment reveals the patterns behind how you show up—and how to align your brand with your next level of growth.
Archetypes Defined
What are the archetypes?
This interactive “card deck” introduces the 12 archetypes with their strengths, challenges, and typical aesthetics. You’ll see how each one carries specific values and tendencies that can align—or clash—with others.
Use it to deepen your understanding and reconnect with what makes your work distinct.
Ready to explore what alignment & support looks like for your brand?
Your brand isn’t just a logo or website. It’s the throughline that connects your purpose to the people you’re meant to serve. If you’re evolving your private practice, refining your brand identity, or ready to design a site that finally feels like home, I’d love to help you bring it all into alignment.