Branding & web design that
feels like you.
Your practice has grown. Your website hasn't caught up yet.
You’re a skilled clinician. You know exactly who you help and why your work matters. But when someone lands on your website — a potential client who’s already nervous, already searching — does it tell that story clearly?
For a lot of therapists, the honest answer is no.
The site was built when you were still figuring things out. It’s generic where it should be specific, vague where it should be direct, and it doesn’t reflect the depth of what you actually offer.
That gap isn’t just a design problem. It’s a visibility problem, and for the clients who need you most, it can become an access problem.
You deserve an online presence that works as hard as you do. One that’s clear, grounded, and built for the practice you have now.
Services
Where brand psychology meets thoughtful design.
Therapists come to me at different points in their practice. Some need a full site built from the ground up, some need their existing brand finally brought into focus, some just need their site to stop being a source of low-key dread. Whatever’s true for you, there’s a clear path forward.
Here’s how we can work together:
Soul Brand Archetype Realignment
We’ll align your visuals, messaging, and structure so your practice presents itself with the clarity and confidence your work deserves — especially if your identity, lived experience, and clinical focus are deeply intertwined with who you serve. You’ll walk away with a focused brand direction for the next chapter of your practice.
SEO Refresh
When the right client is searching for a therapist like you, your site needs to show up and make sense when it does. A one-time, targeted optimization so the people who need you — including those from communities that face the steepest barriers to finding affirming, culturally competent care — can find you.
Aligned Architecture (Web Design)
Two weeks.
One aligned site.
From discovery to launch, we’ll build a fully custom WordPress site rooted in your brand foundations, built to clearly communicate your specialization, your values, and who you most want to serve, so the right clients recognize themselves in your work.
Color Alchemy
Color is doing something on your site whether you’ve thought about it or not. Color Alchemy makes it intentional, blending color psychology and brand strategy to design a palette that fits your role, your audience, and the emotional tone of your work, with accessibility and contrast built in from the start.
Peace of Mind WordPress Maintenance
You deserve the peace of mind you give your clients, too.
Your website is often the first point of contact between your practice and the communities you serve. Ongoing WordPress maintenance keeps it stable, secure, and consistently accessible, without requiring anything from you.
Archetype Empowerment
Already know your archetypes but not sure how to use them? In this one-hour consult, we’ll translate your core patterns into practical refinements for your visuals, messaging, and client experience, including how to communicate your values and community commitments with clarity and confidence.
Client feedback that speaks for itself:
Every project begins with trust and ends with something you’re genuinely proud to send people to. Here’s what a few clients have shared about working together.
Working with Tanya has been transformational to my business. She has helped lighten my load in so many ways, while also proving exceptional feedback, leveling up my work, and always bringing an amazing attitude to the experience. Working with her has been one of the best decisions I have made for my business.
My website was outdated, lacking umpf!, and no longer ‘me’. I wanted a fresh new look along with an easy way for clients to navigate between my scheduling my services and ordering products. Tanya worked with me in developing various styles, color schemes, and layouts in producing my wonderful website. I loved the sharing between the two of us. My ideas were never discounted. Different fonts that I liked were tried and color schemes tweaked!
It was a collaborative effort. Easy to provide the information you needed, easy to make adjustments along the way.
I’m so glad I found you!
Tanya’s Color Alchemy container exceeded my expectations in the most amazing way! Tanya treated my business as if it were her own.
Beyond her expertise and immaculate work, she is also genuinely invested in her clients success and desire to create positive change in the world. I highly recommend working with her!
About The Designer
My Archetype Hierarchy: Magician, Nurturer, Creative
I’m Tanya Podawiltz, brand strategist, designer, and professional helper.
I built this business specifically for therapists in private practice, because I believe the clinicians doing the most important community-facing work deserve an online presence that actually reflects it.
My approach blends brand psychology, archetype-based strategy, and human-centered design, so your site doesn’t just look professional, it works as a clear, grounded path to the people who need you.
I’m an LGBTQ+ woman, and the equity mission behind this business isn’t incidental — it’s the whole point. I’m especially committed to supporting therapists whose practices center BIPOC communities, LGBTQ+ individuals, trauma survivors, and other historically underserved populations.
This work was built with equity in mind
The therapists doing the most critical community-facing work are often the least resourced to build a professional online presence. That gap isn’t accidental, and it isn’t neutral. It means that the clients who most need culturally affirming, identity-informed care have a harder time finding the practitioners who are best equipped to serve them.
That means sliding scale access is available for therapists from underrepresented communities — not as an afterthought, but as a structural part of how this business operates. It means the upcoming Clarity-to-Clients Toolkit includes fully and partially funded seats for BIPOC therapists, LGBTQ+ practitioners, early-career clinicians committed to equity-focused work, and therapists who are themselves from the communities they serve.
And it means that when you work with me, you’re working with someone who chose this market because the work matters, not because it was convenient.
Getting started is simpler than you think
Each project is grounded in clarity, strategy, and practical, supported implementation.
Step 1:
Discovery & Clarity
We start by getting specific about your practice, clients, goals, and the gap between where your online presence is now and where it needs to be. This step ensures every creative and strategic decision that follows is grounded in your actual work.
Step 2:
Strategy & Direction
With a clear picture of your practice and your people, we define the direction: visuals, structure, messaging, and the psychology behind it all. You’ll see exactly how your brand can show up consistently and compellingly before anything gets built.
Step 3:
Design, Build, & Refine
This is where it takes shape. Through a collaborative process, we create a brand identity, website, or optimization strategy that looks right, reads clearly, and functions smoothly — for you and for the clients you most want to reach. Intuitive, accessible, real.
Step 4:
Launch & Support
Your launch is the start, not the end. I’ll ensure everything runs smoothly and offer ongoing support so your practice can keep evolving and your online presence keeps up. Video training with transcription, included maintenance, and discounts for returning relationships all baked in.
A new resource for private practice therapists: coming soon
The Clarity-to-Clients Toolkit is an ethics-first visibility system designed specifically for therapists in private practice. Practical tools, sustainable systems, and an approach that feels aligned with your values, not like you’ve suddenly become a marketing person.
Scholarship and sliding scale seats will be available from launch, prioritizing therapists from underrepresented communities.
Ready to build something that actually works for your practice?
Whether you need a full site, a brand refresh, or just a clearer path forward, this is where it starts. Let’s figure out what’s right for you.